The Marketing Mix – Product Distribution

The Marketing Mix – Product Distribution

On facebook:
On the web:
On twitter:

This lesson on Marketing strategy discusses the distribution of a product.
Watch more at .

This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.

The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.


Marketing module table of contents:

Marketing: An Introduction

Introduction to Marketing
What is Marketing’s role?
Who works in Marketing?
Marketing’s key processes

Marketing: Building a Marketing Strategy

What is a marketing plan?
The psychology of customers – needs, wants, and demands
Conducting marketing research
The different stages of marketing research
Collecting Primary Data for Marketing Research
Performing client segmentation
Choosing a target customer group

Marketing: How to set up an effective Marketing Mix

The four Ps of Marketing and their importance

Marketing: How to set up an effective Marketing Mix – Product decisions

The product concept
Classifying a firm’s products
The typical product lifecycle
Product branding
Product packaging

Marketing: How to set up an effective Marketing Mix – Pricing decisions

The variables influencing product pricing
The demand curve
Performing break-even calculations

Marketing: How to set up an effective Marketing Mix – Place decisions

Setting up product distribution
Types of distribution channels
The advent of e-commerce

Marketing: How to set up an effective Marketing Mix – Promotion decisions

The essence of marketing promotion
Creating a marketing campaign
The importance of social media

Marketing: How to set up an effective Marketing Mix – A dynamic concept

The four Ps of Marketing – A dynamic concept

Marketing: Marketing strategy in the long run

Allocating the funds available for Marketing – The budgeting exercise
Using KPIs to improve decision-making
Short-term vs. Long-term marketing goals
Interpreting and calculating the Customer-Lifetime-Value formula


Product distribution is probably the most difficult step to set up among the 4 Ps.

Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that:

Delivers a product that customers want.

Delivers a product where customers want it.

And allows customers to have the product at the right time.

A product must be positioned where its target customers are likely to find it.

A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales.

Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.

What To Expect At A BNI (Business Network International) Meeting

What To Expect At A BNI (Business Network International) Meeting

Quick visual explanation on how a BNI chapter meeting works and what you can expect to experience when you visit of local chapter.

If My Phone Were A Person (ft. Connor Franta)

If My Phone Were A Person (ft. Connor Franta)


Hi! My name is Lilly and I make funny videos every Monday and Thursday. I rant, create sketches and sometimes even dress up as my parents! Most importantly, I smile a lot and want to make you feel happy. Subscribe!

SNAPCHAT: @iisuperwomanii

Official Team Super Merchandise:


1661 Denison Street (PO Box 76596)
Markham, ON L3R 6E0

Ever wonder what it would be like if your cell phone were a person? An actual human being? Connor Franta and I do this little skit to show you what life would be like if a person were as annoying as a telephone!

Thanks for watching and don’t forget to keep smiling =D !

Fox Business Network On Chamber Climate Hoax

Fox Business Network On Chamber Climate Hoax

10/19/09: Fox Business Network anchor Brian Sullivan reports that U.S. Chamber of Commerce has decided to support climate legislation, but updates live that upon checking with the chamber, the Reuters wire story appears to be wrong.

BRIAN SULLIVAN: Been a reversal on climate change from the U.S. Chamber of Commerce. Breaking news right now: Chamber of Commerce saying it will reverse its position on the climate change bill and wants a carbon tax, if you will, in the Senate bill on climate change. Remember, companies like Exelon and other power producers, primarily those of a nuclear side, left the U.S. Chamber of Commerce because the chamber opposed the climate change bill. Now, the chamber reversing its position. The reason that Exelon and others left is they said, well, this may be a tax on business, but we need to know what carbon is worth. they want to have more after set price.

All right, so, the U.S. Chamber is denying it now.

All right. So, maybe not. So apparently we just called the Chamber of Commerce, said, “Can you give us more comment on the headlines crossing?” And they’re denying that they are changing their position on climate change legislation, trying to figure out where did the original headlines come from, Justin? Excuse me. All right, coming on the news wires here. Reuters news wire, speak to go my producer. Live TV, folks. So Reuters reporting that U.S. Chamber of Commerce will no longer oppose climate change legislation. We called them up moments ago and said apparently the headline on Reuters may be incorrect. A drama between Reuters and the U.S. Chamber of Commerce on climate change legislation.

10 Cell Phone Life Hacks, For Better Reception

10 Cell Phone Life Hacks, For Better Reception

See how opening a window can double your cell phone signal, and explore 9 other tips and tricks for finding better cell phone reception.

Some quick links to a few of the materials I used:

weBoost home unit 1500 sq ft:
weBoost Connect 7500 sq ft:

Learn more about cell phone signal boosters and the science behind them on weBoost’s website at:

In this video you’ll see how to;

– Access a secret “Field Testing” screen on your iPhone.
– Learn how to see the ACTUAL strength of your signal. (“Bars” aren’t usually accurate.)
– Find the cell tower you’re connected to right now, and make a “real life” connection with it.
– Force your phone to latch onto stronger signals nearby.
– Prevent texts, and voicemails, from coming through delayed.
– Double your signal, simply by rolling down a window.
– Find which carrier best covers the area where you live, and whether you should switch.
– Use a “Femtocell” or “Cell-spot Router” to re-direct calls through the internet.
– Use “Wi-Fi Calling” mode to send messages from the sky, and save on international roaming charges.
– Use a “weBoost” signal booster to eliminate dead-zones and dropped calls in your home, office, or car.

Endcard Links:

Magic Mud:
Instant Ice:
Summer Lifehacks:
Liquid Nitrogen Experiments:

Next Video: How To Make Thunder Caps:
Previous Video: How To Make The Skyblaster Slingshot:

See What Else I’m Up To:


Business Inquiries: For business and sponsorship inquiries please contact us directly:


This video is only for entertainment purposes. If you rely on the information portrayed in this video, you assume the responsibility for the results. These projects and results are portrayals of my own personal experiences. Your results may vary depending on your location, experience, and modifications. Have fun, but always think ahead, and remember that every project you try is at YOUR OWN RISK.

Music By: “Through The Flame” Instrumental iTunes: YouTube:

Project History & More Info:

FTC Disclaimer: This video was sponsored by my friends at weBoost. (#ad)

Project Inspired By: The weBoost staff reached out and invited me to collaborate on a video idea for their new line of weBoost products.

About a month ago, they reached out to see whether I had ever heard about cell phone signal boosting.

It was actually a new concept to me, even though they’d been selling products like this for over a decade, under the name “Wilson Electronics”.

Our house has always had trouble with reception, so I had one of their systems installed so I could test it for myself, and measure the results before making claims on what it could do.

I did a fair amount of research on how cell phone technology works in general, and different ways signals could be enhanced. And since most people don’t have any idea how phones work or where the signals come from, I thought it would be appropriate to make a video with tips and tricks that people could try out themselves, to learn and explore the invisible radio world around them.

Originally my thinking was to create a number of different projects that could be done with the weBoost system itself, or projects that related to the concepts of signal boosting.

Among these ideas were;
– Making a mini radio you could use to broadcast your voice on your kitchen radio.
– Building a mini audio amplifier powerful enough to drive a large 8ohm speaker.
– Ripping the weBoost amplifier apart, and seeing how it could re-purposed for something else.

In the end I felt that a “Life Hack” video showing 10 tips and tricks, would be the best.

I created the video to show 10 ways you could find, or create, better signals, but I also tried to design it so you’d be learning more about how the cellular system works, at the same time.

There is a lot of education mixed in with the projects. So in a way it’s kind of like a mini training course that’ll get you involved with understanding the networks you’ve always used, but never really been aware of.

I hope you learned something new you can start using. And if not, please watch the video again. There’s a really good chance you’ll see something you missed the first time around 🙂

Remember to visit and enter the promo code “48hrskingofrandom” for 20% off 3G products.



Show Distribution is proud to show you his new hoist : the TOUR STAR.
This hoist is equipped with two SYNCHRONIZED CHAINS.
Capacity : 1/8 t to 1/2 t
Speed range from 4 to 32 ft/min
Hook to hook distance : 2′ to 16.5′
Don’t hesitate to contact us if you need more informations ! or (877) 632.6622

Air-duct Cleaning Using A Truck-mount Or Portable.

Air-duct Cleaning Using A Truck-mount Or Portable.

Small package but big results. Cleaning Ducts a perfect and easy add on for Carpet Cleaning. Brought to you by

Carpet Cleaning Machines, Carpet Cleaning Supplies, Carpet Cleaning Equipment, Carpet Cleaning Chemicals.

Pop Corn With Cell Phones

Pop Corn With Cell Phones

Created by Lastfools (
Made by Tingo (
Media strategy : DBA Interactive (

Air Duct Cleaning Cypress – (281) 671-7483 – Air Duct Cleaners Cypress

Air Duct Cleaning Cypress – (281) 671-7483 – Air Duct Cleaners Cypress

Air Duct Cleaning Cypress

(281) 671-7483

Cypress TX Air Ducts Cleaners is the most leading company in the field. Services such as air duct cleaning, chimney sweep, and dryer vent cleaning are growing every day and demanding professional team and fast service. Our target is to give you the consumer the fastest reliable affordable and professional solution to your problem.

We service the Cypress TX metro-area, using the best professional line of equipment for Air Duct Cleaning, including a heavy duty rotary brushes, significant air pressure compressors, and high-powered vacuum machines specially made for air duct cleaning, with Texas air duct cleaning services, you can relax knowing that you and your family will breathe clean air saving money from reducing energy bills.

Our service starts with our professional experience so you will be answered to all of your questions about air duct cleaning facts and air duct cleaning procedures, and most of all we will make sure that you are completely happy and satisfied.

Our goal is to make sure our customers happy and satisfied so we will continue to give our amazing air duct cleaning service time and time again. We aim to please our customers to provide the best air duct cleaning in Cypress TX at a reasonable price.

Air duct cleaning services can greatly reduce indoor air pollution in your home. By cleaning your air ducts we free your air ducts of allergens, dust, and harmful microbes. We proudly use Nikro H.E.P.A. (High Efficiency Particulate Air) systems, cleaning your air ducts from the inside out, and all of our equipment meets or exceeds NADCA, OSHA and EPA standards.

Chimney sweep is the best way to prevent fire inside your chimney, eliminate carbon monoxide to entering indoor inspecting blockage hazards of birds nest and to improve efficiency of home heating. Chimney sweep need to be in most cases annually sweep specially to indicate blockage hazards and also annually chimney sweep makes the sweep easily cleaning. Chimney sweep brushing will be gently use and not heavy brushing with equipment that sometime may damage old structure of chimney. Chimney sweep on annually base will assure you that your house and family are safe.

Vent Cleaning 77410
Vent Duct Cleaning 77429
Vents Cleaning 77433
Residential Air Ducts 77410
Duct Cleaning 77429
AC Cleaning77410
Air Vent Cleaning 77433
Home Air Ducts77410
Air Conditioner Cleaning
Vent and Duct Cleaning 77433
Commercial Air Vents77429
Air Ducts Cleaning 77429
Residential Air Vents 77433
Ventilation Cleaning 77410
Office Air Ducts77410
Air Duct Cleaning 77433
Ventilation Duct 77433
Office Air Vents77429
Home Air Vents 77410
Commercial Air Ducts 77433

you also can find us on :

Farmers Business Network – Overview

Farmers Business Network – Overview

The FBN network is creating a better, independent farm economy for farmers. A farm economy that reduces farmers’ risks, puts farmers in control and opens up entirely new opportunities. A farm economy that is connected, fair and more transparent so that farmers can grow the best crops, realize the most profits, and manage their family business exactly the way they want.

Learn more at:

Follow us on Facebook, Twitter, & Linkedin.