Tapping Your Cell Phone
13 Investigates explains how your cell phone can be secretly hijacked and used against you – and how to protect yourself. ALSO SEE OUR STORY HERE:
Rotobrush BrushBeast Air Duct Cleaning Equipment
Introducing the newest and most powerful Air Duct Cleaning Equipment from Rotobrush, THE BRUSHBEAST!
Online Distribution Channels
Find out more about the types of online distribution channel. These are the tools that we can use for direct online distribution and you will also learn how to define your distribution channel using the online marketing plan.
Online Distribution Channels
One of the main purchasing channels for tourists”
In the tourism sector, online distribution is essential
– «One to one marketing».
– Customise travel products & services.
– Companies with specialised products and clients can access the global market.
– Development of new services.
– Always open: «24 hours / 7 days per week / 365 days».
– Improved corporate image.
– Cultural barriers: information, trust with payments, etc.
– Perceived complexity of purchases.
– Purchase is not a fun activity.
– Customer — Seller interactivity is not complete.
– No advice given.
Two types of online distribution channels in the tourism market
Tourism product (seller) Hoteles, rent a cars, eventos, atracciones turísticas: Hotels, rent a cars, events, tourism attractions
Direct Channel. The website is the shop window. The sales strategy is oriented towards:
– Increasing traffic on the website.
– Encourage the user to make a purchase.
Indirect Channel (retail agency, Tour Operators, etc.)
Direct online distribution. The essential tools to attract potential customers
Private financing: SEO, SEM, E-mail Marketing; Ads from affiliated networks; Viral Marketing; Guerrilla Marketing; Mobile Marketing; Social Media
Search Engine Optimisation
Most widely used Internet search engine: Google.
Search Engine Marketing
Situating our website among the “sponsored results”.
In search engines, the website appears highlighted in the right hand margin of the page and sometimes at the top of the natural results.
The advertiser pays when the user clicks on their link.
Most used: Google Adwords.
The information is sent out to a list of email contacts.
It is widely used.
To get good results and generate business, you need to:
1. Create a database of email addresses.
2.Prepare the email content well and then send it.
3.Follow up and track.
NEVER use mass mail advertising without the customer’s consent to receive such information.
“Affiliated networks adverts”:
Online advertising through a network of partners: affiliate’s websites or blogs.
Involved in this type of advertising: advertisers, affiliates, platforms (webpage, blog, user community, forum…) and commission agents.
“Word of mouth”.
Techniques for increasing the brand image of the company.
Very useful for companies that have low incomes.
The techniques are usually directed at specific market niches.
Most usual techniques:
Publishing of expert content.
Creating a blog.
Bluejacking: promotional messages via Bluetooth to PCs and mobile.
Active participation in Forums
Marketing through portable devices.
Sending SMS or MMS messages for specific promotional campaigns.
Advertising on mobile Apps.
Involves the use of social media as a channel to promote tourism.
Users generate their own contents on Facebook, You Tube, Twitter…
Define the distribution channels
“online marketing plan”. This document sets out the goals and strategies of the company in the digital environment.
Identify the target market — the audience that you are directing your tourism product or service at.
Specify the platforms or means you will use to reach this audience.
“Scope”: Define the main strategy variables that will define the presence of your company on the web: current situation, competitors, clients, objectives and strategies of the web presence.
“Site”: Define what your website should be like. It must be a fully customer-oriented website. Analyse the following factors:
From strategy “Attract the clients”: domain, design & positioning.
From strategy “Marketing Mix”: product strategy, price strategy, communication strategy & distribution strategy.
From strategy “Retain”: structure, velocity, navigability & interactivity.
“System”: Define the technical aspects of the website: software, hardware, communication protocols, content management, system maintenance, web administration and payment systems.
Integrate the offline and online strategies of your company.
Detail the pricing strategy that you will apply in each of the chosen distribution channels, both online and offline.
How To Create An Elevator Pitch For Business Networking
How to Create an Elevator Pitch for Business Networking with Andrew and Pete – Grab the list of ten amazing pitch ideas here:
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It’s one of the most important service we provide to our clients. An extremely filthy or blocked dryer exhaust is a severe fire hazard and prevention is the key. Our technicians use the most recent and state of the art tools; high powered vacuums with rotary brush combinations to clean your dryer vents. Lint are these tiny fibers that accumulate along with other debris in your vents causing drying time to increase efficiency to decrease and the possibility of causing a fire. We provide quality services for every need you may have, Cleaner Vent Saves You Money!
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Louis C.K. Hates Cell Phones
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How To Clean And Sanitize Air Ducts W/oHazardous Chemicals With The Green Clean Duct Machine! Pt 1
In this video we interview a duct cleaning Expert; and we cover the hazards of using poisonous chemicals in HVAC systems and air ducts. We show our new product the green clean carpet and duct machine which will allow homeowners to sanitize their ducts in between the 2-3 years NADCA recommended mechanical cleaning.
Deliver2You: Product Logistics And Distribution Using Excel
A work-along version of the spreadsheet can be found here:
In this video I walk you though how to set up and solve a logistics problem in Microsoft Excel using the Solver Add-In. The goal is to utilize the firm’s shipping lanes in a manner that minimizes shipping costs while meeting warehouse demand. However, the shipping arcs in this problem carry capacity constraints. Some product ships direct and some product passes through a distribution center. It will be out job to meet those constraints at the lowest possible cost.
This problem comes from the book “Introduction to Management Science 3/e” by Hiller and Hiller. For my complete video library organized by playlist, please go to my video page here:
Way Better Than A Cell Phone!!!
After waiting a long year she finally gets a puppy for her birthday!!
***** 6/4/13*****After reading many negative and skeptical comments I thought I would make something clear. This was a birthday surprise in which we visited a family member’s home to just “see the puppies” when they were a week old. She picked her favorite puppy and was then surprised with the fact that she could bring one home when they were of the proper age and could to be separated from their mom. She WAS NOT able to bring her home that day.The outfits were just a fun way to surprise her so she would have something to “open”. Emma Lou is not a dress wearing dog 🙂 At nearly 2 years old now, our sweet Emma is happy, healthy, and loved so very much. Thank you to all of the kind people that have posted the sweetest comments!! She truly was very grateful and has been an amazing dog owner and mommy to Emma 🙂
Rotobrush Air Duct Cleaning Machine Demonstration Part #3 Of 4
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This is a demonstration on how to use the Rotobrush Duct Cleaning Machine.
The Rotobrush aiR+® air duct cleaning system is powerful, portable, and able to be run by a single tech. It’s a key element of our whole home air-quality and energy efficiency solutions.